Introducing Change:
Harnessing the Power of Effective Communication

30 June 2023  |  Pilat Learning Bites

Introducing change to an organisation can be a complex and challenging endeavour. In today’s fast-paced business environment, where new processes, innovative technologies, and cultural transformations are constant, change is an unavoidable part of staying competitive. However, to navigate this transformative journey successfully, it is essential to approach change with a well-defined strategy and effective communication.

By carefully planning and communicating the purpose, goals, and benefits of the change, organisations can increase the likelihood of successful implementation and widespread acceptance among employees. Through thoughtful preparation and open dialogue, change becomes an opportunity for growth and progress, setting the stage for a thriving and adaptable organisation in the face of evolving business landscapes.

Managing change response effectively

When it comes to change in a business environment, individual responses can be intricate and ever-changing. This can be best understood through the concept of the change curve, a model introduced by psychiatrist Elisabeth Kübler-Ross.¹ The change curve depicts the emotional phases that individuals commonly go through when confronted with notable changes. For each person, identify where they are in the change cycle and adapt your style to fit the person’s needs.

Shock: Initially, individuals may feel disbelief or shock when change is introduced. They may resist accepting it, preferring to maintain the status quo. This stage is marked by confusion, uncertainty, and a reluctance to embrace the change.

How to manage? It is crucial to lend an empathetic ear and actively listen to individuals’ concerns and perspectives. By demonstrating understanding and acknowledging their feelings, you can help alleviate their resistance. Providing accurate and relevant information is equally important, as it allows individuals to gain a clearer understanding of the change and its rationale. Emphasising the benefits and addressing their concerns with transparency can help ease the shock and facilitate a smoother transition.

Resistance: As change takes hold, individuals may resist or become angry. They feel threatened, frustrated, and fearful of potential consequences. This resistance can manifest through questioning, expressing anger, or opposing the new direction.

How to manage? Employ a logical approach to address and redirect the resistance. By presenting clear and rational arguments, you can help individuals reevaluate their perspective and foster a more constructive dialogue. Additionally, act as a mediator in disputes, facilitating discussions and finding common ground to resolve conflicts that may arise during this stage

Acceptance and Exploration: Over time, individuals explore and understand the change better. They seek information, ask questions, and engage in conversations for clarity. This stage involves openness to possibilities and adapting to the change. Acceptance grows as individuals recognise the benefits and opportunities it offers.

How to manage? Direct your focus towards highlighting the strengths of individuals and reassure them of their value and worth in the process. By recognising and emphasising their unique strengths and contributions, you foster a sense of confidence and reassurance, enabling them to navigate the change with greater ease and enthusiasm.

Commitment: Further along the change curve, individuals reach a stage of active participation, aligning behaviours with the new direction, and contributing to change success. This stage is marked by ownership, engagement, and embracing the new normal.

How to manage? Empower individuals to take decisive action and provide them with the autonomy and resources they need to contribute effectively. By empowering individuals, you enable them to fully embrace their role in the change process and become influential drivers of positive transformation within the organisation.


Driving change within an organisation requires careful planning, effective communication, and a deep understanding of how individuals respond to change. By recognising the emotional journey depicted by the change curve, leaders can tailor their approach to support employees through each phase. It is essential to address concerns and fears, encourage open dialogue, and offer support to ensure a smooth transition.

Additionally, focusing on the benefits of change, clarifying individual advantages, and highlighting the overall positive impact can generate enthusiasm and commitment. By involving others in the change process, communicating regularly, and providing opportunities for feedback and participation, leaders can foster a sense of ownership and empowerment.

Remember, introducing change is a journey that requires patience, adaptability, and a strong commitment to effective communication. With these considerations and best practices, organisations can successfully navigate the path of change and pave the way for growth, innovation, and long-term success.